Mr. Nolan’s presentation was very instructive and taught me a lot about useful tools for every day use of search engines. Important common sense information I was unaware of such as the fact that .com signals that it is a commercial site, .org represents non profit organizations, among others. I also found it very useful to learn that Google shows the popular sites in the initial pages, but scholarly journals and information that could be really helpful is in the pages further back. Something that surprised me from this informative lecture was the JC Penney case:
JC Penny contracted a company who created fake websites that linked to the JC Penney webpage so it was on an extremely high place in many search results. Google changed logarithms and took other measures to avoid this to happen and allow more honest search to occur.
This showed Google is valuable and in many ways tries to find the best results for its customers
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